How to Shop on Black Friday
Black Friday and Cyber Monday have become quite a phenomenon in the last many years, and it only seems to get bigger every year. As small business owners, this is amazing for you and for us because on this one weekend a year we have access to free marketing to millions of people, something only larger businesses have access to on a regular basis because of the incredible amount of effort and money it takes to reach that many people in a short amount of time. If you sell a product or a service, you should absolutely be taking advantage of this free marketing!
As small business owners, we all know the struggle to maintain healthy sales can be difficult whether you're selling services or products. We simply don't have the advertising budgets of large corporations, the prices of our goods are much higher than corporations because we can't buy in large quantities, and we have a LOT of competition among ourselves. Because of this, we personally try to support other small businesses as much as possible, rather than the corporations. The average consumer in America has been trained to look for the cheapest items, to complain loudly and publicly about prices they don't like, and to only buy things on sale. Small businesses simply cannot compete with this kind of mindset, which is why it's so important to support one another, educate one another, and educate the general public on why it makes so much more sense to buy small and local. Below are a few tips on how you can support small businesses like yourselves this coming Black Friday and Cyber Monday.
Photos by Ramon Gomez
Be the customer you want!
We've all had our fair share of price complainers, ghosting from potential customers, and frustration when trying to get paid what we're worth. Don't be that customer you hate! Go out of your way to buy from other small businesses like yourself, and never, ever disparage them online or get snarky about their prices. We're all in this together, and we will only benefit from supporting one another. Be the customer you wish you always had, it might just come back to you in spades!
Pay attention to quality rather than the lowest price
Do you know why small businesses like ours sometimes have higher prices than corporations? The main reason is that small businesses cannot access super low pricing on their goods because they aren't able to buy the massive bulk that a corporation can. We put in some fairly large fabric orders with our supplier from time to time, but they are absolutely nothing compared to a multi million dollar business ordering hundreds of thousands of yards at a time. For this reason, small businesses are usually doing smaller discounts than corporations. When you see a 50% off sale, that means a company is marking their products up many more times and paying much less for those products than a small business that can only afford to do a 20% discount. Start looking at the quality of a product and stop trying to find the cheapest. You'll get better service from small businesses and often better quality too, win-win!
Say NO to Amazon!
Amazon has all but completely taken over our lives, and often purposely destroys small to medium businesses in the process. Yep, we know it's awfully convenient, but did you know that many small businesses also ship very fast? We ship most of our orders out the same or next day, same as Amazon. Oh, and by the way, you're paying for that "free" shipping Amazon advertises whether you know it or not, it's built into the cost of their products more often than not. Don't be fooled by their slick marketing, there are almost always alternative places to buy what Amazon offers, and your dollars will be going to support families, not an insanely rich dude who just can't seem to figure out how to treat his employees well!